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As we all know, UK Garage has developed into THE leading music genre to have 'broken through' in the new Millennium and things look certain to get bigger and better. Poparazzi has helped 'cross-over' a huge amount of Garage / 2Step based tracks this year, with 500 commercial / mainstream DJ's already on the list that play this style, it was inevitable that we would come to a time where this list was merged into a division of the company that concentrates on breaking this style via the Underground or Nationally.

The aim of incorporating a mailing list that solely deals with UK Garage / 2Step within the Power Group is to be able to offer clients an option in their promotional needs. With over ten years of experience under our belts, we have not only built up a very important rapport with DJs throughout the Nation, but have also helped to break records Nationally and via the 'cooler floors' in town

Naturally (as with all of Powers 'specialist' divisions), Pro-Urban guarantees each and every track will be placed into the hands of ALL DJ's relevant to that sound. Whether it's a matter of keeping a track underground, crossing it over, or just servicing exclusive copies to 'Tastemakers', Pro-Urban is now THE division to do so.

The list is a combination of 'Tastemakers', Pirate Radio DJ's, Underground Club DJs and the 'cream of the crop' from the Mainstream/crossover list. Reactions and reports will be 'separate', therefore being able to show clients just exactly how the track is doing in each area of the UK Garage scene. As an added extra, we also guarantee that a copy of the track (if required by the label) is mailed to a number of 'reviewers' in order to hopefully generate reviews in the leading music publications and websites.

For more information about Pro-Urban please call or email Tracey Webb on +44 (0) 20 8932 3030.

Club promotion is the perfect way to start your marketing campaign with an estimated 3 million 18-25 year-olds clubbing every weekend. Club promotion should form the base for your marketing strategy either as a stand-alone marketing tool or working alongside Regional/National Radio and TV, Advertising, and promotional tours. The other aspect of club promotions is that it can be used as a Market Research tool i.e. giving you the ability to see the potential of a track/act before you take the spend on Radio and TV promotion, Video production etc. Poparazzi is now well into its fifth year. Having been set up to run in conjunction with Power on those projects which are relevant, or individually when targeting purely commercial audiences, Poparazzi is already one of the leaders in its field and since launch has consistently attained more No.1 Pop Chart records than any other UK promotions company.

The main target areas are the mainstream high street venues, with the database being fine-tuned to incorporate both full on and pop gay venues alongside your local "Ritzy". When you work with Poparazzi you are guaranteed to hit the mainstream of commercial clubbing, whilst also maximising the potential of your chart profile. Our club promotion service consists of a number of parameters and timescales. Each of your projects will be different; we look at each record on an individual basis, tailoring our services to maximise the potential success of each project. The timescales of a club promotion campaign will vary depending on each track, but we generally like to get the ball rolling approximately five to six weeks before the release date. A regular update will be given to you and you will receive weekly reports comprising of a breakdown of DJ's serviced, the potential weekly audience for your track, collated breakdown of DJ's marks, chart positions, all DJ reactions, reviews and comments from us.

As each campaign is tailored to the clients need, charges vary according to the amount of records mailed and other relevant parameters involved. We have some of the most competitive rates in the UK. We are confident in our ability to deliver success, keeping costs lower by charging scaleable chart bonuses for positions achieved in the club/national charts. If you wish to request a proposal or meeting with a Poparazzi representative please contact

Crunk! is a brand new part of the Power set up and its aim is to work the world's best cutting edge music. We've got off to a good start - the first two promos that we mailed out were LFO's 'Freak' on Warp and Seelenluft's 'Manila' on Back Yard. Both have set the standard for all future projects.

'Manila' currently resides at #1 in the Buzz Chart (Update 13.8.03), #8 in the Cool Cuts (9.8.03), has received universal praise from Pete Tong to Mixmaster Morris and has just picked up it's first day time Radio 1 play from Jo Whiley (8.8.03).

LFO's 'Freak' has also featured in both the Cool Cuts & Buzz charts and enjoyed a #1 in the Zzub Chart (Update 30.7.03). We also seen amazing feedback from the likes of Andrew Weatherall, Tiga, Trevor Jackson, Ewan Pearson & Mark Moore amongst others.

Since those mailouts we have started work on various projects (and have work in the pipeline) from Nelle & P. Diddy (Bad Boy), Fanny Pack (Tommy Boy), Sinema (Island), Chicks On Speed (City Slang), Dub Pistols (Distinctive) and plenty more.

The objective is to bring in what we consider the 'coolest' music - now it can be of any genre be it electro, techno, nu jazz, hip hop or deep house it's just got to have that extra something!

All the jobs are under taken in an up front manner - we don't push our DJs to chart certain promos we just push for honest feedback. This way you will receive an accurate picture of how well your promo is going down in the clubs.

On top of the club mailouts we also offer a specialist radio service. There are no extra costs involved we just mail out to the relevant radio jocks & producers as part of the club mailout.